Niche Marketing 101
Learn about how to position your business for marketing success!
Marketing has been described as the process of creating, communicating, and delivering value-based arguments for a company and its offerings. These arguments are often accomplished through meaningful information exchanges between companies and their customer markets in the form of “touch points.” Niche marketing takes these activities to the next level by focusing on specific, well-defined audiences or market segments. Join us to learn about the art and science of marketing and the importance of culture as a vehicle for strengthening the niche marketing efforts of your company. Business First Wednesdays are for aspiring or current business owners and is brought to you by the Business Insight Center of the Central Library of Rochester & Monroe County and the SUNY Brockport Small Business Development Center. This program is funded in part through a Cooperative Agreement with the US Small Business Administration. Services are extended to the public on a nondiscriminatory basis.
